Lypp Welcomes Oren Michels to the Lypp Advisory Board

Vancouver – June 18, 2008: We are happy to announce that Oren Michels, CEO of Mashery has joined the Lypp Advisory board.

“Oren brings significant experience relating to business development, startup management & growth and strategic funding methodologies”, commented Erik Lagerway, CEO “We needed a mentor that understood the value in our API business and someone who could help use grow that business. Oren not only understands how to grow that style of business but has done it successfully in the past and is doing it today via his own startup – Mashery.”

Oren joins the existing members of the Lypp Advisory Board:

Oren Michels, CEO & Founder Mashery
Oren’s LinkedIn Profile

Oren Michels brings more than 15 years of experience to his job as CEO of Mashery. Michels has a proven track record with experience across multiple industries. Previously, Michels was vice president of business development at Feedster, where he negotiated partnerships with AOL, Real Networks and Mitsui, and oversaw the company’s activities in China. Prior to Feedster, Michels was president of Colt HR, a leading provider of outsourced benefits administration software and services to the mid market. He also co-founded WiFinder, an international provider of directory services for wi-fi public access hotspots; served as president of winebid.com, where he managed the company’s growth and helped establish it as a leading online wine auction market; served as COO of two manufacturing companies; and as CEO of The Groundlings, an entertainment production company in Hollywood.

Michels began his career as a software designer for Hughes Aircraft and has been a consultant to companies in the management, financial, marketing and information technology industries. He holds a BS in Electrical Engineering from MIT and an MBA in finance and entrepreneurial studies from UCLA’s Anderson School.

Oren joins the existing members of the Lypp Advisory Board:

Daniel Gibbons, CEO Carrie & Danielle
Dan’s LinkedIn Profile

Daniel is an experienced technology entrepreneur and marketing and social media expert. He co-founded and served as VP of Marketing for Gaboogie, which under the Lypp brand delivers quick and reliable conference call services and provides developers with the simplest and most flexible VoIP API for integrating telephony into existing applications and web services. Daniel is also the Publisher and Executive Creative Director for Shine Media Inc., publisher of the multi-award winning Orange Life Magazine, and earlier founded and later sold sandglassair Inc., which provided online campaign management and analytics software to clients including Mercedes-Benz USA, Sprint, the Las Vegas Visitors and Convention Authority and the Alberta Government.

Daniel currently serves as a Director of Gaboogie Canada Inc. and was recently appointed as CEO for a Vancouver-based stealth startup, Carrie & Danielle a social media application for the LOHAS market.

Bruce Livingstone, EVP Getty Images, CEO & Founder iStockphoto.com, Chairman Paperthinwalls.com, Chairmain Evolvs.com
Bruce’s LinkedIn Profile

Bruce Livingstone has spent his career in the graphic design/marketing and photography industries for over 10 years. The last seven years he has acted as his own entrepreneurial incubator as the ex-President and now CEO of iStockphoto.com, iStockpro.com, Webcorelabs.com and Evolvs.com. In the past decade he worked for Image Club Graphics, Aldus Corp., Adobe Inc. and a handful of advertising agencies and pre-press facilities. Bruce founded his first media company, Frequency Labs Inc. in 1997 (now Evolvs Media Inc.). He spends most of his days in the marketing, editorial and application development departments.

Danny Robinson, Founder & Chairman Peerflix
Danny’s LinkedIn Profile

Danny has served as Chairman since the inception of Peerflix in 2004. Danny provides strategic and technical vision for Peerflix. Danny is a serial entrepreneur with several years of experience in retail distribution, information technology and executive management. Prior to Peerflix, he was co-Founder of iFind Media Systems, makers of large-format, interactive, way-finding and advertising technology for public places. Previously, he was Founder, Chairman, and CEO of Spinway, Inc., a pioneer technology company that developed e-commerce and private-label ISP solutions for leading brick and mortar retailers. Under Danny’s stewardship, Spinway grew to 8 million registered users in less than one year, before being acquired by Kmart’s (NYSE:KM) BlueLight.com in 2000. Spinway investors included Mobius (then SoftBANK), Spectrum Equity, and Deutche Banc Alex Brown.

37signals & Lypp VoIP Mashup Expanded

I have been talking with the guys at 37signals and we have decided to open up the Lypp + Highrise Mashup contest to include all of the 37signals APIs. This means that developers can integrate Lypp with Campfire, Basecamp, Backpack, Writeboards et al!

We think this presents a unique opportunity to create some very exciting telephony features for the 37signals group of applications. Some examples might include:

* Dynamic calling via Campfire for one-to-one or one-to-many calls. Imagine chatting with your colleagues and at the click of a button have a Toll Free number and PIN presented where everyone could call in and be in a conference call. Going 1 step further we could present a link that everyone could click on where everyone who clicked on that link is presented with a dialog that requests their email and telephone. They are called by the system and all are soon in a one-to-one or a conference call.

* Using the Backpack + Lypp API could really open up a new channel for communication within Backpack. Imagine scheduling a weekly call where the entire team is called wherever they are with the call being recorded and added to the assets/files when the call is done.

* Basecamp is another huge opportunity for collaboration. Projects calls could be managed with greater efficiency and again the Campfire ad hoc calling concept could play a roll here as well.

* Writeboards would have hot linked phone numbers that could be clicked and called.

* Emails could have hot links that could invite users into a call or allow them to call the phone number in the signature with one click.

These are just a few examples as to how to use the various 37signals APIs with the Lypp API to create a new and exciting mashup!

The contest will be extended to May 25 so get your applications in before that!

Best app:

  • $3000 Apple gift certificate
  • 20,000 minutes of call time from Lypp (approx value: $1800)
  • 12 months subscription for a Highrise MAX account (approx value: $1800)

Runner-up:

  • $1500 Apple gift certificate
  • 10,000 minutes of call time from Lypp (approx value: $900)
  • 6 months subscription for a Highrise MAX account (approx value: $900)

2nd Runner-up:

  • $500 Apple gift certificate
  • 5,000 minutes of call time from Lypp (approx value: $450)
  • 3 month subscription for a Highrise MAX account (approx value: $450

Here’s how to enter:

  1. Fill out the Lypp partner sign-up form.
  2. You will receive your Lypp API credentials soon thereafter.
  3. Authentication for the various 37signals APIs requires that you have an existing user account.
  4. Start Mashing!

Here’s how to win:

  1. Make it useful.
  2. Make it functional.
  3. Make it simple.

37signals VoIP Mashup with Lypp

The mashup doors are officially open. Come get some!

We are less than one day away from opening the doors to the 37signals VoIP Mashup with Lypp. Tomorrow at noon (Pacific) the contest starts.

Developers, build a mashup application or mashup your existing application using both the Highrise API and the Lypp API and win stuff. This is a great way to show off your Ruby-fu and win some great prizes.

Best app:

  • $3000 Apple gift certificate
  • 20,000 minutes of call time from Lypp (approx value: $1800)
  • 12 months subscription for a Highrise MAX account (approx value: $1800)

Runner-up:

  • $1500 Apple gift certificate
  • 10,000 minutes of call time from Lypp (approx value: $900)
  • 6 months subscription for a Highrise MAX account (approx value: $900)

2nd Runner-up:

  • $500 Apple gift certificate
  • 5,000 minutes of call time from Lypp (approx value: $450)
  • 3 month subscription for a Highrise MAX account (approx value: $450

Here’s how to enter:

  1. Fill out the Lypp partner sign-up form.
  2. You will receive your Lypp API credentials soon thereafter.
  3. Authentication for the Highrise API requires that you have an existing Highrise user account.
  4. Start Mashing!

Here’s how to win:

  1. Make it useful.
  2. Make it functional.
  3. Make it simple.

Submissions will be accepted up until May 10th. Winners will be posted here 3rd week in May. We will also try to interview the winners and post the recording here as well.

For assistance with the Lypp API please post your comments below. If you have any comments/problems/issues with the Highrise API you can post them on the 37signals API Forum.

Good Luck to all!

by erik | http://blog.lypp.com